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Digital Marketing

Brand Protection Through Email Authentication Is Becoming a Front-Line Business Control

Brand protection through email authentication is one of those defensive measures that stays invisible when it works and painfully obvious…

Google Expands AI Mode Ads to 10 Countries

  Google Search generated $63.35 billion in revenue in the third quarter of 2026, but its year-over-year growth slowed to…

Mercy Uchenna

Social Commerce Trends and Buyer Behavior

In 2025, 61% of surveyed U.S. consumers discovered a new brand or product on social media, according to Deloitte Digital's…

Mercy Uchenna

Are Brand Citations a New Google Ranking Signal? The Evidence From AI Search

In a study of 75,000 brands, Ahrefs found that branded web mentions had a 0.664 correlation with visibility in Google…

Mercy Uchenna

Google Ads Changes Target-Based Bidding for Budget-Limited Campaigns

Google Ads is changing how some of its target-based bidding strategies behave starting August 17, 2026. The change affects budget-constrained…

Mercy Uchenna

SEO Is No Longer Just for Humans: AI Crawlers Are Becoming a New Audience

Google's Search Console now has a dedicated view for visibility inside AI Overviews and AI Mode. Microsoft's Bing Webmaster Tools…

Mercy Uchenna

What a Good Press Release Can Do for Your Brand

Every day, businesses launch products, announce partnerships, celebrate milestones, and introduce new services. Yet only a handful of these announcements…

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