Artificial Intelligence
Digital Marketing
Cookieless Affiliate Tracking: Modern Attribution Methods for a Privacy-First Web
Affiliate programs have always depended on following a single thread: someone clicks a link, lands on a site, and later…
Data-Driven Content Planning with Intent Mapping and Gap Analysis
Content teams that want steady traffic and dependable leads no longer guess at topics, they use data to find where…
Interactive Content Ideas for Engagement and Lead Capture
Interactive content turns a passive scroll into an active choice. Instead of reading another page and moving on, a visitor…
Optimizing for AI-powered Search and LLM Results Pages
The way people find information online is changing again. If traditional SEO was about getting your link on page one,…
Content Repurposing Strategy for SEO
Imagine you’ve just created a strong blog post, podcast, or webinar. You spent time crafting it. Now that asset sits…
AI Content Strategy for Brands: How to Stay Authentic as You Scale
In recent years, many organisations realised that simply publishing lots of articles isn’t enough. What stands out instead is having…
Cybersecurity
New Gmail Phishing Scam Uses Fake Address Change Alerts to Trick Users
Google recently rolled out a feature that lets people change or add Gmail addresses while keeping their old inbox and history. That sounds useful, but…
