It’s been 14 years since Pinterest came into existence. Being a social media platform focusing on visual content, Pinterest has shown us references and influential examples that would leave us wanting more.
However, when it comes to marketing, Pinterest still holds a lot of value. In fact, it still attracts 578 million monthly active users worldwide. This stat is further supported by another fact that the Global Monthly Active Users grew by 11% this year, making it appropriate for restaurant marketing.
In this article, you will learn about how Pinterest can be used as a marketing platform for your restaurants. Experts working with a restaurant marketing company have shared some facts that make Pinterest a great platform for your restaurant’s SEO campaign.
Why You Need Pinterest for Marketing
Pinterest may not make headlines like Instagram these days. However, it offers unique opportunities for niches like restaurants, hotels, food joints, and various other segments that other platforms cannot match.
At the same time, there are some notable reasons that make Pinterest a great tool for your marketing campaign:
- Rising Popularity:
Visual information is something that our brain processes 60000 times faster than text. In simple terms, we love visual content. Even more, thanks to the consumption of visual content by Gen Z on platforms like Instagram and TikTok, this preference will grow stronger in the future.
As a matter of fact, videos are known to generate 12 times more shares than texts or images combined. As Pinterest is optimized for visual searches, it will let you tap into the rising demand for attractive images and videos.
- Purchase Intent on Pinterest:
Shopping is a lifestyle for those who spend a lot of time on Pinterest. According to research, they are 40% more likely to say they love shopping, and 75% of them are always shopping.
Instagram and TikTok are used to connect with other people. However, users use Pinterest with a different thought process. They come to find a solution for their wants and needs. Over 75% of weekly users say they use it to plan for purchases.
In simple words, Pinterest users have high purchase intent, which makes them the primary target for your restaurant’s ads and dining promotions.
- E-commerce Growth on Pinterest:
The COVID-19 pandemic gave e-commerce a major boost worldwide. In 2023, global retail e-commerce sales expanded by about 9% year-over-year, according to industry forecasts. Growth is expected to continue through 2025, though at a steadier pace of around 6–8% annually, reflecting a maturing but still rising market.
Nowadays, consumers love to discover and buy products online. Pinterest allows you to put your e-commerce business right in front of such demand.
As a matter of fact, Pinterest drives a higher rate of sales per click than any other social media platform. You can easily discover new shopping materials by using Shoppable Pins to buy anything seamlessly.
- Lower Utilization by Competitors:
Despite what they see, many businesses don’t use Pinterest to its full potential when it comes to marketing. Surprisingly, even niches like Fashion, affiliate branding, and D2C brands aren’t even bothered to use Pinterest that much.
With lower competition, you get a room to stand out on Pinterest. In context, its ad auction is still usable for first-time users as compared to those of Facebook or Instagram.
To make it simple, Pinterest offers the right mix of engaged users, purchasing intent, ecommerce capabilities, and low costs that make it a valuable marketing platform in 2025.
How to Promote Your Restaurant on Pinterest
Here’s how you can market your restaurant on Pinterest in the following ways:
- Set Up Your Business Account and Optimize Your Profile:
To promote your restaurant on Pinterest, create a business account on it. By doing so, you will be able to access marketing tools, ads, and analytics. Then, you have to claim your website by linking it to your Pinterest account, allowing you to enable rich pins and track traffic.
Afterwards, you need to optimize your bio by including relevant keywords and the location of your restaurant in 140-160 characters.
- Create Engaging Content:
As is evident, Pinterest thrives on visual content. Hence, you need to share appealing photos of your signature dishes and drinks. You should showcase your restaurant by posting images of its ambiance, decor, and friendly staff. This will give potential customers a sense of the dining experience you can provide.
You can also develop diverse boards like “Our Menu,” “Lunch Specials,” “Holiday Menus,” “Local Events,” and “Behind the Scenes.” Furthermore, consider implementing relevant keywords in your board titles, pin descriptions, and even your profile to improve search visibility.
Also, consider implementing short and engaging videos of food preparation, plating, or weekly specials.
- Promote and Interact With the Community:
It is important to be social and interact with users by commenting on, liking, and repining their relevant content. You can even add collaborators to your boards to make your reach more comprehensive by utilizing other people’s networks.
You can even increase engagement levels and gain followers by hosting giveaways or contests. Also, create boards that are dedicated to your neighbourhood or local area to attract nearby customers. This further helps you promote your locality in the best possible manner.
- Track Your Campaign:
You should consider using Promoted Pins to increase the reach of your best content. Furthermore, you should link your pins to your restaurant’s website, menu page, and reservation system to boost traffic and potential conversions.
It is also important to monitor your Pinterest Analytics to understand the content that is relevant to your audience. This allows you to refine your strategy effectively.
To Summarize
Pinterest may not make noise like Instagram or other platforms, but it does have a great deal of opportunities in store, especially for restaurants looking to expand their online reach.
As a matter of fact, you can drive more sales and foot traffic to your restaurant by using Pinterest.
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