{"id":426,"date":"2025-04-22T22:31:34","date_gmt":"2025-04-22T22:31:34","guid":{"rendered":"https:\/\/areeblog.com\/?p=426"},"modified":"2026-07-18T10:31:47","modified_gmt":"2026-07-18T10:31:47","slug":"how-to-fix-and-grow-your-google-business-profile-traffic","status":"publish","type":"post","link":"https:\/\/areeblog.com\/how-to-fix-and-grow-your-google-business-profile-traffic\/","title":{"rendered":"How to fix and Grow Your Google Business Profile Traffic"},"content":{"rendered":"<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"430\" data-permalink=\"https:\/\/areeblog.com\/how-to-fix-and-grow-your-google-business-profile-traffic\/gbp-worthit\/\" data-orig-file=\"https:\/\/areeblog.com\/wp-content\/uploads\/2025\/04\/GBP-worthit.webp\" data-orig-size=\"1440,960\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"GBP-worthit\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/areeblog.com\/wp-content\/uploads\/2025\/04\/GBP-worthit-1024x683.webp\" class=\"aligncenter wp-image-430 size-full\" src=\"https:\/\/areeblog.com\/wp-content\/uploads\/2025\/04\/GBP-worthit.webp\" alt=\"How to Fix and Optimize Your Broken Google Business Profile\" width=\"1440\" height=\"960\" srcset=\"https:\/\/areeblog.com\/wp-content\/uploads\/2025\/04\/GBP-worthit.webp 1440w, https:\/\/areeblog.com\/wp-content\/uploads\/2025\/04\/GBP-worthit-300x200.webp 300w, https:\/\/areeblog.com\/wp-content\/uploads\/2025\/04\/GBP-worthit-1024x683.webp 1024w, https:\/\/areeblog.com\/wp-content\/uploads\/2025\/04\/GBP-worthit-768x512.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>(No fluff, no \u201cgoldmines\u201d, just what I\u2019ve seen working with 20+ local businesses). Last month, a restaurant owner in Lagos told me: \u201cGoogle\u2019s like that one friend who says they\u2019ll promote your gig but never does.\u201d Turns out, his profile had outdated hours, three photos of the same jollof rice, and zero replies to 42 reviews.<\/p>\n<p class=\"ds-markdown-paragraph\">Sound familiar?<\/p>\n<h2 class=\"ds-markdown-paragraph\">What most guides won\u2019t tell you:<\/h2>\n<p>Wondering how to increase your <a href=\"https:\/\/www.jasonsuli.com.au\/google-business-profile-optimisation\/\">Google Business<\/a> Profile traffic? Here&#8217;s what you might be overlooking.<\/p>\n<p class=\"ds-markdown-paragraph\">1. Google\u2019s local pack (those 3 businesses at the top) isn\u2019t about \u201c<a href=\"https:\/\/areeblog.com\/seo-101-how-to-rank-your-website-in-2025\/\">optimization<\/a>.\u201d It\u2019s about answering\u00a0exactly\u00a0what people type at 2 AM.<\/p>\n<p class=\"ds-markdown-paragraph\">2. The bakery down the street from you? They\u2019re ranking for \u201cgluten-free birthday cupcakes\u201d because their description says \u201cLagos\u2019s only dedicated gluten-free bakery\u201d, not \u201cfresh pastries.\u201d<\/p>\n<p class=\"ds-markdown-paragraph\">Let\u2019s fix this.<\/p>\n<h3>Use Real Photos Instead of Stock Images<\/h3>\n<p>Share images of your team engaging in daily operations, such as preparing local dishes like, or assisting customers during the busy hours of a Lagos market.<\/p>\n<p class=\"ds-markdown-paragraph\">The HVAC company I worked with in Port-Harcourt used to post generic team photos. Then they started sharing:<\/p>\n<p class=\"ds-markdown-paragraph\">1. A 10\u2011second clip explaining why evaporative (\u201cswamp\u201d) coolers underperform during Nigeria\u2019s Harmattan season (December\u2013March)<\/p>\n<p class=\"ds-markdown-paragraph\">2. Side\u2011by\u2011side shots of dusty vs. cleaned AC evaporator coils from a Lagos service call<\/p>\n<p class=\"ds-markdown-paragraph\">3. Customer\u2011submitted photos of families chilling under a repaired AC in Port\u2011Harcourt\u2019s humid heat (#CoolNaijaHomes)<\/p>\n<p class=\"ds-markdown-paragraph\">What was the result? Their \u201cGet directions\u201d clicks tripled. Not because of SEO magic, because real photos answer unspoken questions (\u201cWill these guys judge my dusty vents?\u201d).<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Why this works:<\/strong><br \/>\nPeople scroll Google profiles like they\u2019re stalking a crush on Instagram. A vet clinic in Lagos started posting short videos of dogs wagging their tails post-checkup, captioned \u201cMeet Browny, 10\/10 good boy, 0\/10 at sitting still for shots.\u201d Clients now book appointments referencing specific pets they\u2019ve seen online.<\/p>\n<h3><strong>Offer discounts for reviews<\/strong><\/h3>\n<p class=\"ds-markdown-paragraph\">Asking \u201cLeave us a review!\u201d gets ignored. Try this instead:<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>1. The \u201cGoogle Review Selfie\u201d<\/strong>: Tape a QR code to your counter with a sign: \u201cSnap a pic with your purchase, post it on Google, and get 10% off next time.\u201d or encourage customers to leave reviews by offering a free bottle of Coca-Cola or a discount on their next purchase at your Abuja-based eatery.<\/p>\n<p class=\"ds-markdown-paragraph\">A fashion store in Lagos uses this with a Polaroid-style filter that adds \u201cGreetings from Emmy&#8217;s Unisex Fashion!\u201d\u00a0to images. Their review photos jumped from 12 to 200+ in 3 months.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>2. Respond to negativity with curiosity<\/strong>: <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">When a customer at a Lagos eatery commented online that the jollof rice was \u201ctoo spicy,\u201d the owner replied:<\/span>\u200b \u201c<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" style=\"font-size: 16px;\">We appreciate your feedback! Our jollof does have a kick, but we can adjust the spice level to your preference. We&#8217;d love to have you back to try a milder version on the house.\u201d<\/span><span style=\"font-size: 16px;\">\u200b <\/span>(They became regulars.)<\/p>\n<p class=\"ds-markdown-paragraph\">Train staff to say, \u201cIf you post about us, tag us so we can thank you personally!\u201d This builds reciprocity.<\/p>\n<h3><strong>Share promotions and updates<\/strong><\/h3>\n<p class=\"ds-markdown-paragraph\">Most businesses use posts for promotions. The smart ones use them to:<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>1. Debunk myths<\/strong>:\u00a0\u201cNo, we don\u2019t charge extra for weekends, here\u2019s our pricing.\u201d<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>2. Share \u201cAha!\u201d moments<\/strong>:\u00a0\u201c90% of clients don\u2019t know their insurance covers massage therapy. Here\u2019s how to check.\u201d<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>3. Admit flaws<\/strong>: You can simply post: \u201cFair warning: Our repair waitlist is 5 days right now. Need it faster? Here\u2019s a DIY chain fix tutorial.\u201d<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Real-world twist: <\/strong><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">A hair salon in Lagos initiated a series called \u201cClient Confessions,\u201d where they share lighthearted stories from their customers. For instance:<\/span>\u200b<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u201cAda confessed she tried to relax her hair at home during the lockdown. We helped her restore her curls and promised not to judge.\u201d<\/span><\/p>\n<h3><strong>Ensure your listed hours are correct<\/strong><\/h3>\n<p class=\"ds-markdown-paragraph\"><a href=\"https:\/\/areeblog.com\/5-technical-seo-mistakes-killing-your-traffic\/\">Google penalizes<\/a> profiles with wrong hours. But \u201c9-5 Monday-Friday\u201d isn\u2019t enough. Add:<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>1. Holiday exceptions<\/strong>\u00a0(\u201cClosed July 4th, but open Sunday the 7th to make up for it\u201d)<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>2. Peak times<\/strong>: *\u201cWalk-ins welcome, but 11 AM &#8211; 2 PM is chaos. Pre-order online to skip the line.\u201d<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>3. Unofficial flexibility<\/strong>: \u201cNeed a late pickup? DM us, we\u2019ll stick around.\u201d<\/p>\n<h3><strong>Regularly update your business profile.<\/strong><\/h3>\n<p class=\"ds-markdown-paragraph\">Aim for this: If someone\u2019s aunt Googles your business, she should think:\u00a0\u201cOh good, they\u2019re alive!\u201d<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>How?<\/strong><\/p>\n<ol>\n<li>Share weekly highlights, such as customer testimonials, to showcase ongoing engagement.<\/li>\n<\/ol>\n<p class=\"ds-markdown-paragraph\">2. Update something weekly (even just swapping two photos).<\/p>\n<p class=\"ds-markdown-paragraph\">3. Reply to reviews with specifics: Instead of \u201cThanks!\u201d, try \u201cGlad the gardenias survived the heatwave, Susan!\u201d<\/p>\n<p class=\"ds-markdown-paragraph\">4. Use the Q&amp;A for FAQs you\u2019re sick of answering. \u201cYes, we do house calls for shy pets. No, we can\u2019t trim your parrot\u2019s beak.\u201d<\/p>\n<h2 class=\"ds-markdown-paragraph\">The<strong> Bigger Picture<\/strong><\/h2>\n<p class=\"ds-markdown-paragraph\">Most businesses treat their Google profile like a resume (static and sterile). Yours should feel like a conversation\u00a0with your customers, updated regularly to reflect your business&#8217;s personality and responsiveness.\u00a0 When a customer in Omaha Googled \u201cemergency plumber who won\u2019t judge my cat hair-covered bathroom,\u201d guess who ranked first? The guy whose profile said: \u201cWe fix leaks, love cats, and don\u2019t wear shoes indoors.\u201d <a href=\"https:\/\/ahrefs.com\/blog\/people-also-ask\/\">Google rewards businesses<\/a> that answer real questions, not those chasing algorithms. Follow these steps and increase your Google business profile traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(No fluff, no \u201cgoldmines\u201d, just what I\u2019ve seen working with 20+ local businesses). Last month, a restaurant owner in Lagos told me: \u201cGoogle\u2019s like that one friend who says they\u2019ll promote your gig but never does.\u201d Turns out, his profile had outdated hours, three photos of the same jollof rice, and zero replies to 42 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":430,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[106],"tags":[146,149,148,150,147,151],"class_list":["post-426","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-marketing","tag-google-business-profile","tag-google-my-business","tag-google-reviews","tag-local-search-ranking","tag-local-seo","tag-online-reputation-management"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to fix and Grow Your Google Business Profile Traffic - Aree Blog<\/title>\n<meta name=\"description\" content=\"Fix your Google Business Profile: Get more local leads with real photos, review tactics &amp; hidden GBP tools. No jargon, just results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/areeblog.com\/how-to-fix-and-grow-your-google-business-profile-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to fix and Grow Your Google Business Profile Traffic\" \/>\n<meta property=\"og:description\" content=\"Fix your Google Business Profile: Get more local leads with real photos, review tactics &amp; hidden GBP tools. 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